Results – Cross-cultural influences on environmental beliefs, attitudes and behaviours.

It is more urgent to achieve environmental sustainability than socio-economic or organisational/ institutional sustainability

personal believe/ think	0	0	1	4	2	2	1
	1. Strongly Disagree	2	3	4	5	6	7. Strongly Agree
the general current belief/ reality	0	2	3	2	0	3	0

 

Only experiencing, (not just reading about), actual environmental problems will lead to sustainable actions

personal believe/ think	0	1	1	0	4	4	0
	1. Strongly Disagree	2	3	4	5	6	7. Strongly Agree
the general current belief/ reality	0	0	2	3	4	1	0

 

Political, organisational and individual consumer pro-environmental attitudes, concerns and intentions are failing to convert into sustainable consumption.

personal believe/ think	0	0	2	2	1	4	1
	1. Strongly Disagree	2	3	4	5	6	7. Strongly Agree
the general current belief/ reality	0	0	3	3	2	1	1

 

Personal and socio-economic factors have much more influence on sustainable behaviour than cross-cultural differences.

personal believe/ think	0	0	1	0	2	4	3
	1. Strongly Disagree	2	3	4	5	6	7. Strongly Agree
the general current belief/ reality	0	0	1	1	2	2	4

 

Whatever the level of affluence, only significant shifts in underlying values will bring about sustainable consumption.

personal believe/ think	0	1	0	0	2	3	4
	1. Strongly Disagree	2	3	4	5	6	7. Strongly Agree
the general current belief/ reality	0	1	1	3	3	1	1

 

Understanding cross cultural differences is key to crafting effective messages to move enough consumers towards sustainable consumption.

personal believe/ think	0	0	2	1	3	2	2
	1. Strongly Disagree	2	3	4	5	6	7. Strongly Agree
the general current belief/ reality	0	6	1	0	2	1	0

 

We need new multi-layered ‘environmental’ cultural dimensions, to explain culturally different responses to achieving sustainability.

personal believe/ think	0	0	1	2	4	2	1
	1. Strongly Disagree	2	3	4	5	6	7. Strongly Agree
the general current belief/ reality	1	5	0	2	1	1	0

 

The gap between individual and collective sustainable actions will prevent us from achieving collective sustainable consumption

personal believe/ think	0	0	2	0	2	5	1
	1. Strongly Disagree	2	3	4	5	6	7. Strongly Agree
the general current belief/ reality	0	1	3	3	1	2	0